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KMID : 1023120120100010155
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Korean Journal of Aesthetic Society
2012 Volume.10 No. 1 p.155 ~ p.161
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A Study on Features of Cosmetic Container Designs
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Kim Kyung-Hee
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Abstract
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In cosmetics, their container designs make consumers more pleased in a moment to see them, compared with their descriptions. This is because they understand visually unique designs of cosmetic containers as new sentiment. For recent years, in spite of consumer‘s’ rising interest in quality and functionality of cosmetics, they seemed all much the same in quality. Such situation changed the awareness of consumers. Then, cosmetic companies have been putting forth their energies for making creative designs of cosmetic containers for consumers. Their designs will be also developed more variously and interestingly. With respect to greater support to development of designs, their shapes are expected to get much more diversified. For changes in shapes, it is necessary to develop more characters and designs to give strong expression on a company’s image. In other words, with a character’s image alone, consumers are required to immediately recognize the company’s cosmetics. Next, more visible colors are needed for cosmetic containers. In terms of conditions of materials, even glass capable of expressing various colors needs a feeling of mystery. For a mystique, elements with a feeling of oriental colors are required. Instead of following the West, it is necessary to discover Korea’s original colors. For that reason, further searches for colors from nature of Korea should be maintained. Using Korean-style materials, the pursuit of colors and shapes will lead to creation of much more beautiful cosmetic containers. In addition to existing glass and plastic, Korean-style materials should be found. Moreover, top-quality expressed with pottery, as well as materials such as wood and bamboos, should be used, combined with new styles. Likewise, several elements will realize the differentiation of cosmetic container designs.
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KEYWORD
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Container, Cosmetics, Character, Wood, Oriental
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